IF YOU BUILD IT, WILL THEY COME?
You have a domain name…CHECK! You have a web site…CHECK! Now will millions of people come flooding to your website? … NOT SO FAST! Just like any type of business, if you want people to find out about your new website, you need to take certain steps to market your site so it stands out from the crowd and people find you.
The major search engines (Google, Yahoo!, Bing) have billions of different web pages in their results, so making the correct marketing decisions is critical to the long-term success of your website.
THE TRAFFIC IS AT THE TOP
According to some studies, almost 90% of web searchers never make it to the second page of the results. What does this mean for your web site? Simple. If you’re not ranked high on the search engines, you’re missing out on the majority of the traffic.
And as more and more people use search engines (vs. yellow page ads) to find the product/service they need, being ranked at the top can mean a large stream of potential customers visiting your business website every day.